Charity Miles

A do-good, feel-good mobile app that lets you
earn money for charity as you work out

Services: Concept, Design, UI, Business & Strategy, Development
Categories: iOS, Android, Server, UI

How we made each mile count

As a keen marathon runner, Charity Miles Founder Gene Gurkoff had a brilliant idea to get corporate sponsors involved in people’s everyday workouts so that anytime someone went for a run, walk, or bike ride, they could earn money for a charity of their choice.

We have been working with Charity Miles since its inception, taking into account their business model and defining thoughtful features for their mobile app that consider the needs of both users and sponsors and ways to make it easy to spread the word to make a bigger impact.

We also integrated the Walgreen’s Balance Rewards program so that users can connect their Charity Miles and Walgreen’s accounts to earn Walgreen’s Balance Rewards.


This involved creating a friendly, easy-to-use UI and designing features such as workout views which translates your miles into how much real-world impact you are having on your chosen charity and post workout views that you can share on social media. Users can create teams, check their stats, and as they rack up miles and engagements, they are rewarded with things like t-shirts and recognition on the app, website, and social media.


We continually leverage the newest technology and have included advanced analytics and event tracking so we can keep a close eye on how the app is performing – and take this information to plan and implement new updates or features to keep Charity Miles fresh and engaging.


Total Downloads

Awards & Mentions

  • Top 5 in AppStore Health and Wellness category
  • Top 50 in AppStore downloads
  • Women’s Running Magazine Best Overall App
  • Men’s Fitness Magazine Game Changer of the Year
  • 2017 Android Google Play Store nominee
  • 2014 Webby Award Winner
  • Winner of 2013 SXSW Interactive People’s Choice Award
  • Finalist of 2013 SXSW Interactive Activism Award