Dynamic overload training

ChopFit was entering a competitive, crowded market space with a unique, first-of-its-kind product and program. To help launch the first fitness program based on chopping motions using a physical product called the ‘Chopper’, ChopFit wanted an application that could clearly and easily show how to use and work out with the Chopper for a full-body cardio and strength workout.

We started with the client that had many more features and functions in the mobile app with a very limited budget. How do we make something simple and repeat. We collaborated and developed a beautiful, smooth, frictionless mobile experience and saved time and money.

We created a clear and simple design - a task involving a lot more complexity and thought than one might imagine - to ensure that users would be able to grasp the concept of ChopFit straight away and clearly understand how to use the Chopper.

The application design then helped set the tone for all touchpoints of ChopFit’s digital footprint. Working through design to development to AppStore submission, we launched V1 in January 2020 and we are continuing to work with ChopFit to further develop and build its brand.

We focused on capturing the core base of the mobile experience: a guide on how to use the Chopper and a range of workout circuits with varying degrees of difficulty.