How I Met Your Mother

The Fox affiliate in New York City wanted to run a campaign for their daily airings of How I Met Your Mother. In order to engage with fans of the show, they enlisted help from Bohemian to create a memorable experience. Across from Penn Station, a storefront was taken over and the How I Met Your Mother display was put up. Using a touchscreen film placed on the window, users could interact with one of the televisions, and input their "bro code". After they had entered their code, it could be shared to their friends on Facebook and Twitter and then it would show up on the giant screens in the store front.

  • Date: Winter 2011
  • Location: New York City, NY
  • Client: Fox, Monster Media


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